TO POSITION BAD LAB AS THE BRAND FOR THE BRAVE AND DARING WITHOUT BEING PERCEIVED AS ARROGANT.
Bad Lab is widely known for their hair styling products, but we are here to communicate Bad Lab as a complete range of male grooming products. We went with a friendly, brotherly tone to bring audiences closer to the brand.
We came up with thematic topics to communicate Bad Lab’s brand story that are relatable with target audience. We want to be the brand that understands and talks about the everyday man’s challenges.