BELL AND COLLAR
DIFFERENTIATING THEM FROM OTHER SIMILAR BRANDS AND DETERMINING WHAT KIND OF IDENTITY WE’D LIKE TO GIVE THE BRAND, THROUGH WEB DESIGN, AND THEIR FOLLOWERS.
Here we position Bell and Collar as a dog lover community, using terms such as “fur babies” and “canine companions” to emphasise the precious bonding time with their pets. The overall tone chosen was a minimalist, yet classy feel to shine the spotlight on the dogs in full-view.
We wanted to create a tribe for Bell & Collar, a place not just for browsing pet shampoo, but a warm community for all dog lovers alike. Instead of focusing on the products’ benefits or features, we emphasized the precious quality time dog owners could have with their fur babies using their shampoo.
A clean gradient of beige allowed the models and their canine companions to truly shine, so that the focus is kept on what Bell and Collar is all about; creating memorable moments with pets.
Accounts reached on instagram