GET FIT CHALLENGE
TO CREATE AN EASY-TO-PARTICIPATE CHALLENGE FOR BAD LAB AUDIENCES TO JOIN USING INSTAGRAM AR FILTER.
During the pre-launch and launch phases, we have engaged with KOLs to create collaborative video content and news media coverage on SiakapKeli to join the challenge.
Throughout the challenge, we have created a series of comical user-generated content as well as motion graphics to maintain the hype and recruit more audience to join the challenge. By leveraging on trending audio, short video content were able to create hype on Instagram and Tik Tok.