VIP PASS
CHALLENGE
TO DEVELOP TRUST AND INTEREST IN THEIR TARGET AUDIENCE ON A PASS WHICH ALLOWED GUESTS TO TRAVEL #LIKEABOSS AND SPEND 6 NIGHTS IN ANY OF THEIR LOCATIONS ALL ACROSS MALAYSIA.
SOLUTION
We chose a blend of vibrant colours to transform The VIP Pass into a blissful travel brand, encouraging others to go out and explore the many fun and exciting destinations the pass has to offer. This differentiated them from other travel agency websites, as the line between the business and audiences was blurred. Hence, the #likeaboss hashtag was crafted to give audiences a sense of exclusivity when they travel with the pass.
SOCIAL MEDIA
We crafted a slew of travel-based posts with clever illustrations and auditory sounds to transport audiences in the various locations the brand had to offer, going straight to the heart of what makes travel so desirable. We also utilised striking imagery and audio for interactive and immersive social media posts.
WEB DESIGN
The website we designed utilised clear interactive elements and vibrant colours to give audiences smooth navigation and full clarity about The VIP Pass. As audiences scroll, they are greeted with a seamless narrative flow showcasing what purchasing the pass means, how they should go about purchasing it, and a list of recognised hotel partners for credibility and transparency.
