POPO Snack x Bike Bear - A Creative Social Media Campaign Case Study
MEET POPO
ONE TASTE, A THOUSAND MEMORIES.
POPO isn’t just a snack— From the playgrounds of the past to the snack aisles of today, POPO has been a Malaysian classic. But how do we make sure the new generation keeps the tradition alive? Simple—we make nostalgia a trend again.
THE MASTERPLAN
THE BIG IDEA
We were tasked to make POPO the snack that Gen Z actually talks about. Instead of just playing on nostalgia, we brought it back with a twist.
VISUALS THAT HIT HOME
Retro, quirky, and irresistibly snackable
A VOICE THAT VIBES
Casual, witty, and full of local flavor.
CONTENT THAT SPARKS MEMORIES
Mixing old-school feels with new-school trends.
WHAT WE DID
We didn’t just remind people about POPO—we made them crave it again.
CONTENT FORMULA
A mix of nostalgia marketing, meme-worthy moments, and UGC-driven hype.
THE PLAYGROUND
Instagram & TikTok, where trends are born (and so are snack cravings).
THE MOVES
POPO Time Machine: Throwback content that makes people say, “OMG, I remember this!”
POPO ISN’T JUST BACK—IT’S BIGGER THAN EVER.
NUMBERS DON'T LIE
The viral moment, A POPO Crazy Edit that hit
159K
VIEWS
3.32%
POST ENGAGEMENT
120
NEW FOLLOWERS GAINED
