HYATT
Influencer Management | PR | Campaign Production
MEET HYATT
BE MORE JALAN-JALAN
Hyatt is more than a hotel. It's a gateway to unforgettable experiences. With a diverse portfolio of properties across Malaysia, Hyatt wanted to inspire Malaysians to rediscover travel closer to home.
The challenge? Bringing together multiple Hyatt properties under one unified brand story that resonates with modern travellers. The solution? Localising the global "Be More Jalan-Jalan" platform – a campaign celebrating local travel, emotional connection, and authentic Malaysian experiences.
Through strategic influencer management and PR partnerships, combined with end-to-end campaign production services, we positioned Hyatt hotels as the perfect base for exploring each destination, turning every stay into a story worth sharing.
THE MASTERPLAN
THE BIG IDEA
We were tasked to make Hyatt the go-to destination for Malaysians seeking meaningful travel experiences. Instead of promoting individual properties, we united them under one powerful narrative – celebrating the joy of local exploration.
STRATEGIC PR & COMMUNICATIONS
A cohesive PR strategy that brought Hyatt's diverse portfolio together under one story, generating earned media and brand credibility across trusted publications.
INTEGRATED CAMPAIGN PRODUCTION
Full-scale digital campaign production combining creative development, media partnerships, and content amplification for maximum visibility.
INFLUENCER MANAGEMENT & CONTENT
End-to-end influencer content management – from talent selection to curated staycation experiences – designed to generate authentic, high-impact content that inspires wanderlust.
WHAT WE DID
We brought the "Be More Jalan-Jalan" vision to life through integrated campaign production services – combining influencer marketing management, strategic PR, and authentic storytelling.
A 360° STRATEGIC APPROACH
THE PLATFORM
A unified commercial campaign production framework that connected Hyatt's diverse properties through one cohesive message – inspiring Malaysians to explore their own backyard with Hyatt as their home base.
THE MEDIA PLAY
Strategic PR outreach and media partnerships that amplified the campaign across trusted publications, generating widespread coverage and brand credibility.
THE KOL EXPERIENCE
Our influencer management agency hand-picked talents who experienced curated staycations at Hyatt properties, creating authentic content that showcased each destination's unique charm and the Hyatt experience.
THE AMPLIFICATION
Social influencer management ensured content was distributed across multiple touchpoints – social media, digital publications, and owned channels – reaching travellers wherever they were.
NUMBERS DON'T LIE
293
STORIES TOLD
293
STORIES TOLD
171M+
REACHED
THIS CAMPAIGN PROVES THAT WHEN INFLUENCER MANAGEMENT SERVICES, STRATEGIC PR, AND DIGITAL CAMPAIGN PRODUCTION COME TOGETHER, THE RESULT IS MORE THAN JUST REACH – IT'S A 171 MILLION STRONG CONNECTION BETWEEN HYATT AND THE MODERN TRAVELLER.
