PROMPT COFFEE
QUICK TAKE
HOW TO BUILD YOUR BRAND PROMPTLY WITH COFFEE
Prompt Coffee saw how much us 9-to-5ers love our beans. But instead of blending into the crowd, they’re pouring something cool straight into your iced cup of Joe.
Wait—iced? That’s right. For those who prefer their coffee chilled for a refreshing start to the day, Prompt Coffee has you covered with instant coffee that brews perfectly—even with cold water. No more using hot water and drowning it in ice just to end up with a lukewarm meh.
THE STORY
Prompt Coffee already had a cool idea brewing—one that would shake up iced coffee lovers everywhere. But an idea alone won’t cut it. They needed a complete branding profile. With nothing more than their product and a whole lot of passion, they found themselves stuck. As they stared into the rich brown hue of their morning brew, inspiration struck—Bears! (Bike Bear, that is.)
As they stared into the rich brown hue of their morning brew, inspiration struck—Bears! (Bike Bear, that is.).
FROM CONCEPT TO CUP: THE MAKING OF PROMPT COFFEE
We wanted to understand the masterminds behind the idea. And we came to two conclusions: - They’re coffee enthusiasts who put 101% into taste. - They want to give coffee lovers something convenient.
And that’s exactly what we infused into the brand.
First, we locked down the brand positioning—the core idea that would drive everything they do:
- Instant Bliss: Where Convenience Meets Flavorful Refreshments. The name says it all. Prompt Coffee wasn’t just here to make things easy; they were here to make things effortlessly good. Just great coffee, fast. When we pitched the phrase “Instant Bliss,” Prompt Coffee loved it so much, they decided to make it official. And so, their tagline was born:
“Instant Bliss Anywhere, Anytime.”
A simple yet perfect way to sum up everything they stand for.
BRAND PERSONALITY
QUALITY
Because convenience shouldn’t mean cutting corners.
CONVENIENCE
Because life’s too busy for complicated brewing methods.
SATISFACTION
Because coffee should hit the spot, every time.
THE LOGO: SIMPLE, YET FULL OF COVER
A brand’s logo isn’t just a design—it’s the face of the brand, the first thing people see and the one thing they remember. And for Prompt Coffee, we knew it had to be simple, yet packed with personality.
So, we crafted a curvy, friendly, and unique logotype, a design that feels inviting at first glance. But the real flavor lies in the negative spaces subtly shaped like a coffee bean. This mixture results in a logo that’s smooth and made for coffee lovers on the go.
YOUR BRAND IDENTITY = YOUR MORNING COFFEE
Prompt Coffee already had a cool idea brewing—one that would shake up iced coffee lovers everywhere. But an idea alone won’t cut it. They needed a complete branding profile. With nothing more than their product and a whole lot of passion, they found themselves stuck. As they stared into the rich brown hue of their morning brew, inspiration struck—Bears! (Bike Bear, that is.)
